DiscoverLocal
A Customer Demand Platform for local businesses
We Help Local Businesses Generate Consistent Customer Demand
DiscoverLocal is a customer demand platform that drives steady, in-person traffic and repeat revenue for local businesses by connecting residents to businesses through coordinated customer demand.
How It Works
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1. Businesses Join the Platform
Retail and professional service businesses participate in structured demand cycles aligned to resident interests, location, and timing. Retail storefronts receive coordinated in-person traffic. Service-based businesses, such as realtors, and financial advisors, integrate into these cycles through welcome hosting and cross-business coordination roles that generate qualified leads and local visibility.
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2. Residents Receive Opportunities to Discover & Explore New Places
Residents receive structured opportunities to visit and engage with participating businesses based on their interests and neighborhood.
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3. Demand Is Coordinated
Participation is distributed to create steady in-person traffic and, at times, aligned to generate concentrated demand for specific businesses.
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4. Loyalty Develops Over Time
Customers are reintroduced to businesses through repeat participation cycles, reinforcing familiarity and long-term relationships. As businesses convert participants into independent repeat customers, demand shifts toward new discovery while retention continues.
How Demand Is Structured
Structured Demand Routing
At the core of DiscoverLocal is a demand routing system.
Instead of leaving customer flow to chance, the platform organizes participation based on interests, location, and timing.
Businesses are introduced to new customers through coordinated participation cycles. Over time, those same customers are reintroduced in intentional follow-up cycles that reinforce familiarity and increase repeat visits.
When appropriate, participation can be aligned so demand concentrates around a specific business. At other times, demand is distributed to maintain steady traffic across multiple businesses.
As customers become independent repeat buyers, demand is redirected toward new discovery. This keeps the system balanced while allowing each business to retain long-term customers directly.
Over time, routing precision improves as participation data refines timing and alignment, making demand more consistent and predictable.
What This Creates
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Predictable in-person traffic
New customer acquisition
Repeat visits and long-term loyalty
Cross-exposure with other local businesses
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Receive structured access to local businesses
Discover new services and storefronts aligned with their interests
Participate in coordinated local commerce
Build ongoing relationships with trusted local providers
See It In Action
The Durham Co-op Market broke sales records when we synchronized a participation cycle
“We’ve never had this many sales in such a short window of time. It was amazing. I want to do this again!”
-Jason Bower, General Manager of The Durham Co-op Market
Bull City Bake Shop had one of their highest sales days on record, plus an increase in new regulars afterwards.
“If DiscoverLocal comes knocking, you’d better answer.”
-Lydia Ricks, owner of Bull City Bake Shop
Our First City
Durham, NC
Bull City Discovery Society
Durham, North Carolina is the first city where DiscoverLocal is live. See how structured demand works in practice
City by City
DiscoverLocal is designed to scale across cities, strengthening local economies by making customer demand more consistent and coordinated. We believe local businesses thrive when participation is structured and repeatable.