Bull City Discovery Society was created in 2024 to bring people together through the simple joy of trying something risk-free while supporting the local businesses that make Durham special. We believe that when businesses thrive, communities thrive. Our mission is to help small businesses gain exposure, attract new customers, and build long-term loyalty, all while giving people a reason to explore and enjoy their city in a new way.

Here’s how it works: On an ongoing basis, we partner with a local business and fund a tab to cover purchases for a limited time. Subscribers receive an exclusive announcement about when and where the Discovery Drop will happen. On that day, anyone who shows up can claim something risk-free, no strings attached. No hidden fees, and no fine print—just a simple opportunity to enjoy something new and experience what local businesses have to offer.

For businesses, this is an opportunity to introduce themselves to potential customers who may have never walked through their doors otherwise. By creating a buzz around the Discovery Drop, local businesses gain valuable exposure and foot traffic, often leading to repeat customers and word-of-mouth marketing. Instead of spending money on traditional advertising with uncertain results, they get real people in their shop and service providers get introductions to new clients firsthand.

We sustain this model through a combination of partnerships and business support to ensure that we can continue to offer high-quality experiences while keeping everything fair and transparent.

The Discovery Society is built on trust and generosity. It’s our way of supporting local businesses and creating excitement in our city. We invite you to enjoy the best of what Durham has to offer, and to experience the joy of exploration.

MADE WITH LOVE IN DURHAM, NC